Mas notas CES 2007

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Business and Industry News 

The iPod goes to work
More companies are using Apple Computer iPods as training tools, even handing out free players to their employees. Uses range from Spanish language lessons to audio and video files of professional training courses, CEO announcements and sales seminars.   The Wall Street Journal (subscription required) (10/24)
Making a Toughbook tough
The main manufacturing plant for Panasonic‘s line of rugged and semi-rugged laptops is in Kobe, Japan, but the company also has a dedicated factory in Secaucus, N.J. Products go through a range of tests, from extreme temperature changes to vibration testing.   ABC News/PC Magazine (10/24)
Macbook Pros migrate to Core 2 Duo
Apple Computer has upgraded its Macbook Pros to the Intel Core 2 Duo, following iMac’s transition last month.   Yahoo!/PC Magazine (10/25)
Sony’s new GPS product slimmer, has more memory
Sony Corp. is launching a new line of portable GPS models starting with the NV-U71T, which has double the memory of its first release and features real-time traffic reports. Sony will announce a full lineup over the next 60 days, said Andrew Sivori, senior marketing manager.   TWICE (10/24)
Report: Mobile ad spending to double to $2.9B by 2011
Spending on mobile messaging and display ads is forecast to double to $2.9 billion by 2011, from $1.4 billion this year, according to JupiterResearch. Right now, 22% of online marketers, including wireless carriers, media organizations and automotive and financial service companies, also are advertising via mobile devices.   Internet Week/TechWeb News (10/23)
Study: U.S. consumers with 3G phones not using services
Only 16% of U.S. mobile phone users have 3G-enabled phones, and only 10% of those users take advantage of 3G’s advanced features, found a study by TNS Global Technology Insights. "It’s similar to the evolution from dial-up Internet to cable modems or DSL," TNS’ Don Ryan said. "It took consumers a period of time to understand how much faster they could access the Internet with cable and DSL compared to their dial-up modems."   Yahoo!/TechWeb (10/24)
Other News
  NEC, Panasonic join forces in mobile phone venture
Mobilemag.com (10/24)
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Technology Update 

Next up: Laser TVs
Mitsubishi and Samsung Electronics Co. are expected to have laser TVs on store shelves by Christmas 2007. The TV features a flat-panel display that uses high-powered lasers to light up the screen.   Technology Review (10/23)
Encoding system compression tool supports Blu-ray, HD-DVD
Thomson’s Technicolor Content Services division released TIGER AVC, an optical disc compression tool that works with both HD-DVD and Blu-ray formats.   EE Times (10/25)
Other News
  Matsushita Electric showcases eco house
CNET (10/25)

Retail 

Study: Affluent shoppers research CE purchases online
Affluent consumers, many of whom were early Internet adopters, research electronics purchases online and they use several sources to do so, a new study found.   eMarketer (10/25)
Microsoft offers Vista coupons to PC buyers
Microsoft this week will offer coupons to PC buyers that will let them upgrade to new operating system Vista when it is available next year.   CNNmoney.com (10/25)
Other News
  Apple takes bite out of third New York City location
The Washington Post/Reuters (10/24)
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CEA Zap 

Home theater owners put equal emphasis on sound and video quality
Approximately one-third of home theater owners plan to purchase a new component for their primary TV room or home theater system during the next year, according to research from CEA. Total investment among home theater owners for the coming year is expected to be around $1,700 per household finds the CEA study Home Theater Opportunities. CEA members can access the full study by logging into CE.org. Not a member of CEA? You can purchase the study on eBrain.org.
Digital Freedom Campaign launched to protect individual’s right to use new digital technologies
In a landmark campaign uniting innovators, artists and consumers, CEA is leading a national group of partners in an effort to fight against attempts by the big record labels and movie studios to ban new digital technologies. The campaign will target legislation and lawsuits that place crippling restrictions or impose excessive fees on technologies allowing individuals to enjoy lawfully obtained music, video, and other content. Visit www.digitalfreedom.org today to learn how you as an individual can take action.
CEA SmartStat
Fifty-five percent of consumers report learning about new music from television programming. Source: CEA Market Research Uncovering Trends in Digital Lifestyles study, April 2006.