2007 INTERNATIONAL CES DEBUTS ANYTIME-ANYWHERE TECHARENA FOR HOTTEST NEW CONTENT

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Arlington, Va., October 5, 2006 – To highlight the fact that today’s consumers want to be entertained and informed when and where they want, the 2007 International Consumer Electronics Show (CES®) today announced a new Anytime-Anywhere TechArena at Innovations Plus at the Sands. Produced by the Consumer Electronics Association (CEA®), the 2007 International CES is the world’s largest consumer technology tradeshow and will be held in Las Vegas, January 8-11, 2007.

The Anytime-Anywhere TechArena is sponsored by Sling Media, makers of the Slingbox, a device that let’s you watch your home TV from anywhere. This TechArena will feature content shifting technology companies as well as The Download TechZone, ExpressCard TechZone, IPTV TechZone and Podcasting TechZone.

"The Anytime-Anywhere TechArena will showcase companies who are bringing these content-shifting technologies to today’s consumers," said Gary Shapiro, president and CEO of CEA. "Sling Media is a prime example of a company pushing the boundaries of on-demand media availability by giving consumers greater flexibility in how and where they view their personal entertainment content, including their home TV. This is such a hot and growing trend that this TechArena is sure to be a can’t-miss destination at this year’s show."

More than 2,900 content industry professionals attend the International CES to see the newest digital technologies. The 2007 International CES will feature the hottest product debuts from 2,700 exhibitors, covering more than 30 product areas, including the latest in content and entertainment, wireless, digital imaging, mobile electronics, home networking and more.

Additional information on all CES TechZones can be found at: http://cesweb.org/attendees/show_floor/techzones. For more news on the 2007 International CES before, during and after the show, visit www.CESweb.org, the interactive source for CES information. Note to Journalists: General press and analyst registration is available at CESweb.org. CES press conference information can be found at CESweb.org/Press. Journalists are encouraged to arrive in Las Vegas by Saturday, January 6 to take advantage of all the 2007 International CES press events.

ABOUT CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA’s members account for more than $125 billion in annual sales. CEA’s resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES – Defining Tomorrow’s Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING CEA EVENTS
CEA Industry Forum October 16-18, 2006, San Francisco, CA
New York Press Preview featuring CES Unveiled@NY November 8, 2006, New York, NY
CONNECTIONS™ Europe: Strategies for Digital Living Markets November 14-16, 2006, Berlin, Germany
EH Expo Fall November 15-17, 2006, Long Beach, CA
Future of Television Forum November 16-17, 2006, New York, NY
CES Unveiled: The Official Press Event of the International CES January 6, 2007, Las Vegas, NV
2007 International CES January 8-11, 2007, Las Vegas, NV
Digital Music Forum East March 6-7, 2007, New York, NY