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New collections to debut at CES at Griffin’s booth,
located in North Hall, Booth 5212

Nashville, TN – January 5, 2012 – Griffin Technology, one of the world’s foremost creators of innovations for everyday life, is rolling out a Spring collection of cases for iPhone, iPad, eReaders and more, aligned with leading fashion trends.

«This year Griffin is taking a new direction with its case designs, drawing color and texture cues from looks we’re seeing from the fashion houses like Alexander McQueen, Prada, Givenchy and others,» said George Campbell, Griffin’s Director of Industrial Design. «With a diverse array of contemporary textures and fashion-forward designs, we’ve created Spring collections that allow consumers to make their own personal fashion statement.»

Exuding what Campbell termed «an industrial-romantic feel,» several lines within Griffin’s Elan series explore armor-style details and rougher textures than previously seen.  Pressed-metal looks, faux skins and fur-inspired patterns dress Elan hardshell cases for iPhone 4S, while the larger Elan folios for iPad, eReaders and tablets add unexpected flashes of color and patent leather to subtle animal prints.

«As the lines between us and our technologies continue to blur, we have a desire to relate these technologies to the familiar,» Campbell said.  «A lot of our colorways for 2012 have an intentionally analogue feel … neutral colors, simplified shapes, and nostalgic textures.»  Griffin’s Outfit Flock cases are rendered in muted greens, blues and browns.  And the looks of age-cracked paint, worn leather and woven rattans make appearances in the Elan Folio and Elan Passport ranges.

«At the same time, there’s a strong market demand for looks that take a completely different tack.  The musical concept of the mash-up — taking two or more different songs and combining them to create something entirely new — is a huge influence for us this year,» Campbell said.  Aggressive mixing of stripes and layers, dots, plaids, florals and strong blocks of color is creating some of Griffin’s boldest looks ever.

Up-to-the-minute colors are also a key design element for Griffin in 2012, from a completely revamped case collection to new Stylus offerings in peacock, pool, leaf, and blazing yellow.

To check out selected items from Griffin’s new Spring case collection, visit Griffin’s booth at CES, located in the North Hall, Booth 5212.

For more information about Griffin Technology, visit www.griffintechnology.com. 

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Vincent Quezada

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