Business and Industry News 

Brand a deciding factor for most handset consumers
Handset and cell phone brands are increasingly more important to consumers when selecting a wireless service, a JD Power and Associates report found.   cellular-news (U.K.) (10/27)
Mobile-phone companies market safety features for Halloween
Disney Mobile, which uses Sprint Nextel‘s network, is the latest company to stress the safety features of GPS tracking technology, which allows parents to tailor their children’s cell phone privileges and track their whereabouts. Sprint and Qualcomm partnered to pilot the idea "Track-and-Treat" and gave 100 families GPS-enabled phones and a one-year contract to Sprint Family Locator.   MediaPost Communications (free registration) (10/27)
Report: Apple’s iPod to continue leading digital-music market
Apple Computer‘s iPod digital-music player won’t lose market share when Microsoft‘s Zune player is released in mid-November, market-research firm JupiterResearch said, because iPod owners regularly buy upgrades for the device.   Yahoo!/TechWeb (10/25)
Opera releases version of Mini Web browser for BlackBerry, Treo
Opera Software of Norway has unveiled a version of its Opera Mini mobile Web browser for handsets from Research in Motion and Palm.   Yahoo!/ (10/25)
TI expects low numbers despite booming handset market
The market for ultra-low-cost handsets is booming and shows no sign of slowing, but the ultra-low-cost mobile phones are taking up a larger share of the overall mobile-phone market, which could mean lower overall sales for Texas Instruments.   Computerworld/IDG News Service (10/24)
Picture this: Olympus’ creative, media biz up for review
Olympus America has launched a review of its creative and media account. The camera maker has worked with incumbent shop Interpublic Group‘s Martin Agency, Richmond, Va., since May 2002, but recently decided against renewing its annual contract.   Advertising Age (free registration) (10/26)
Other News
  Microsoft’s Windows XP turns five, but no successor yet
Ars Technica (10/27)

Technology Update 

Fastap keyboard makes texting easier
Digit Wireless is making typing on a cell phone easier with its Fastap keyboard, which displays keyboard letters in alphabetical order on 26 small raised buttons positioned in the corners between the standard keys on a regular cell phone. Digit plans to have the keyboard available to national carriers next year.   Technology Review/Associated Press (10/26)
Toshiba creates headgear that allows 360-degree view
Toshiba Corp. unveiled a 6-pound helmet that can show images in a 360-degree view that’s in sync with the motion of the wearer’s head, giving the wearer the illusion of being someplace else. The infrared sensors on top detect which way the wearer’s head is moving, and a projector in the back of the helmet displays corresponding images on a 16-inch screen.   Yahoo!/Associated Press (10/26)
IBM unveils two methods to cool chips
The first way involves a chip cap that guides thermal paste into channels, bringing heat away from the top of the chip. The second method uses a closed system of water sprayed onto the surface of the chip, which is then sucked back off the chip to a heat exchanger.   PC Magazine (10/26)

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